Эксоцман
на главную поиск contacts

Shugan Steven M.

Обновлено: 24-09-2010
Образование PhD: Managerial Economics & Decision Sciences [Northwestern University, 1978]
Место работы Warrington College of Business at the University of Florida / Editor-in-Chief, Marketing Science

Профессиональные интересы:
Normative Methods For Modeling Competition, Services Marketing, Entertainment Marketing, Advance-Selling, Markets For Evaluative Information, Models of Selling and Product Policy, Channels of Distribution, Consumer Decision-Making.

Публикации:
Selected Publications and Abstracts (Available On-Line):
  • “In Search of Data,” Marketing Science, Vol. 21, No. 4, Fall 2002, pp. 46–54.
  • “Service Marketing and Management: Capacity as a Strategic Marketing,” in Barton A. Weitz and Robin Wensley, editors, The Handbook of Marketing, Thousand Oaks, CA: Sage Publications (forthcoming, 2003).
  • “Marketing Science, Models, Monopoly Models, and Why We Need Them,” Marketing Science, Vol. 21, No. 3, Summer 2002, pp. 223–228
  • “Changes in the Review Process - An Editorial ,” Marketing Science, Vol. 21, No. 2, Spring 2002, pp. iii–v
  • “The Mission of Marketing Science - An Editorial,” Marketing Science, Vol. 21, No. 1, Winter 2002, pp. 1–13
  • “Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell,” (with Jinhong Xie), Marketing Science, Vol. 20, No. 3, Summer 2001, pp. 219–243
  • “Retail Product-line Pricing Strategy when Costs and Products Change” (coauthored with Ramarao Desiraju), Journal of Retailing, Spring 2001, Vol. 77, No. 1, pp. 17-38. Also, Retail Pricing with Asymmetric Demand
  • “Recent Research in the Motion Picture Industry” Inaugural Business and Economics Scholars Workshop in Motion Picture Industry Studies, (Proceedings) Eliashberg and Mallen, Editors. October 2000, 65-86
  • “Enabling Movie Design and Cumulative Box Office Predictions” 2000 ARF conference proceedings (with Joffre Swait)
  • “The Cost of Thinking”, reprinted, “Intellectual Legacies in Modern Economics”, Elgar Publishing Ltd, Peter Earl Editor.
  • “Advance Pricing of Services and Other Implications of Separating Purchase and Consumption,” (co-authored with Jinhong Xie), Journal of Service Research, February 2000, Vol. 2 (February) 227-239
  • “Strategic Service Pricing and Yield Management,” (co-authored with Ramarao Desiraju), Journal of Marketing, January 1999, Vol. 63, No. 1, 44-56
  • “Services and Seasonal Demand,” (with Sonja Radas) in Handbook of Services Marketing and Management, Teresa A. Swartz, Dawn Iacobucci (Eds.), Sage Publications, Dec. 1999, p147-170.
  • “Managing Service Demand: Shifting and Bundling,” (co-authored with Sonja Radas), Journal of Service Research, Vol. 1, No. 1, August 1998, pp. 47-64.
    “Seasonal Marketing and Timing New Product Introductions,” (co-authored with Sonja Radas), Journal of Marketing Research, Vol. 35, No. 3, August 1998, pp. 296-315.
  • “Models, Theory and Selecting Research Topics: A Discussion,” Proceedings of the 14th Paul D. Converse Symposium, James D. Hess and Kent B. Monroe, Eds., American Marketing Assoc., 1998, 96-107.
  • “Film Critics: Influencers or Predictors,” (co-authored with Jehoshua Eliashberg), Journal of Marketing, Vol. 61, No. 2, April 1997, p. 68-78.
  • “Branded Variants: A Retail Perspective,” (with Mark Bergen and Shantanu Dutta), Journal of Marketing Research, Winter 1996, Vol. XXXIII (33), No. 1, p. 9-19
  • “The Value of Marketing Expertise” (with Mehmet Pasa), Management Science, March 1996, Vol.42, No. 3, p.370-388
  • “The Market Forecaster's Dilemma” (with Chaim Ehrman), Marketing Science, Vol. 14, No. 2, Spring 1995, p.123-147
  • “Explanations for Service Growth”, in Service Quality, Richard Oliver and Roland Rust, Ed., Sage Publications, 1994, pp. 223-240
  • “Repositioning for Changing Preferences: The Case of Beef versus Poultry”, (with Eugene Anderson), Journal of Consumer Research, Vol. 18, No.2, September 1991, pp. 219-232.
  • “Product Assortment in a Triopoly,” Management Science, Volume 35, Number 3, March 1989, p. 304-320.
  • “Branded Variants,” Research in Marketing, Summer Educators Conference August, 1989.
  • “Competitive Pricing Behavior in Distribution Systems,” (with Abel Jeuland) in Issues in Pricing: Theory and Research, Timothy Devinney, ed., (Lexington, Mass: Lexington Books, 1988), pp. 219-238.
  • “Microcomputers in Marketing” Marketing Science, Volume 7, Number 3, Summer 1988, pp. 311-314.
  • “Channel of Distribution Profits when Channel Members Form Conjectures” with Abel Jeuland, Marketing Science, Volume 7, Number 2, (Spring 1988), pp. 202-210.
  • “REPLY: Managing Channel Profits: Comment”, with Abel Jeuland, Marketing Science, Volume 7, Number 1, (Winter 1988), pp. 103-106
  • “Pricing when Different Outlets Offer Different Assortments of Brands,” in Issues in Pricing: Theory and Research, Devinney, ed., (Lexington, Mass: Lexington Books, 1988), pp. 219-238
  • “Estimating Brand Positioning Maps Using Supermarket Scanning Data,” Journal of Marketing Research, Vol. XXIV (24), No. 1, (February 1987), 1-18
  • “Implicit Understanding in Channels of Distribution,” Management Science, Vol. 31, No. 4 (April 1985), 435-460
  • “Price-Quality Relationships,” Advances in Consumer Research, Thomas C. Kinnear, ed., Vol. XI, (1984), 627-632
  • “Comments on 'Pricing a Product Line” Journal of Business, vol. 57, no. 1, part 2, (January 1984), S101-108
  • “Defensive Marketing Strategies” (with John R. Hauser), Marketing Science, Vol. 2, No. 4 (Fall 1983), 319-360
  • “Managing Channel Profits” (with Abel P. Jeuland), Marketing Science, Vol. 2, No. 3 (Summer 1983), 239-272
  • “Coordination in Marketing Channels” (with Abel P. Jeuland), in Productivity and Efficiency in Distribution Systems, David A. Gautschi, ed. (New York: North Holland, 1983), 17-32
  • “The Cost of Thinking: Its Implications,” in Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, Leigh McAlister, ed. (Greenwich, Conn.: JAI Press, 1982), 169-184
  • “Displays and Advertising: A Theory of Seduction,” Advances in Consumer Research, Andrew A. Mitchell, ed., Vol. IX, (1981), 118-124.
  • “The Cost of Thinking,” Journal of Consumer Research, Vol. 7, No.2 (September 1980), 99-111.
  • “Intensity Measures of Consumer Preference,” (with John Hauser) Operations Research, Vol. 28, No. 2 (March April 1980): 278-320.
  • “Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel” (with J. Hauser), Advances in Consumer Research, Vol. V, H.K. Hunt, ed., 1977, 440-447.


Публикации на портале:
Статьи
Домашняя страница http://bear.cba.ufl.edu/shugan/
E-mail steven.shugan@cba.ufl.edu
Телефон (352)392-0161 ext. 1236
Факс (13) 677-2835
Адрес The University of Florida
Warrington College of Business Administration.
212 Bryan Hall
Campus Box 117155
Gainesville, FL 32611-7155
Ключевые слова

См. также: