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Schmittlein David C.

Обновлено: 09-12-2010
Образование PhD [Columbia University, 1980]
Место работы Wharton School / Professor of Marketing

Профессиональные интересы:
Marketing research methods;
models for marketing decisions;
advertising;
new product development;
market segmentation;
direct marketing.


Публикации:
  • (with E. Sarigolla) "The Effect of Variety Seeking Behavior on Optimal Product Positioning." Applied Stochastic Models and Data Analysis, 12.1 (1996).
  • (with V. Morwitz) "Testing New Direct Marketing Offerings: The Interplay of Management Judgement and Statistical Models." Management Science 44.5 (1998).
  • (with D.G. Morrison) "It Takes A Hot Goalie To Raise the Stanley Cup: The Role of Team Ability, Home Ice, and the 'Hot Hand' in the Stanley Cup Finals." Chance 11.1 (1998).
  • The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate.; By: Bickart, Barbara; Schmittlein, David., Journal of Marketing Research (JMR), May99, Vol. 36 Issue 2, p286, 9p
  • Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat...; By: Fader, Peter S.; Schmittlein, David C.., Journal of Marketing Research (JMR), Nov93, Vol. 30 Issue 4, p478, 16p, 3 charts, 8 graphs
  • Using segmentation to improve sales forecasts based on...; By: Morwitz, Vicki G.; Schmittlein, David., Journal of Marketing Research (JMR), Nov92, Vol. 29 Issue 4, p391, 15p, 3 charts
  • The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines.; By: Bradlow, Eric T.; Schmittlein, David C.., Marketing Science, Winter2000, Vol. 19 Issue 1, p43, 20p, 12 charts, 1 diagram, 1bw
  • CUSTOMER BASE ANALYSIS: AN INDUSTRIAL PURCHASE PROCESS APPLICATION.; By: Schmittlein, David C.; Peterson, Robert A.., Marketing Science, Winter94, Vol. 13 Issue 1, p41, 27p
  • ANALYZING DURATION TIMES IN MARKETING: EVIDENCE FOR THE EFFECTIVENESS OF HAZARD RATE MODELS.; By: Helsen, Kristiaan; Schmittlein, David C.., Marketing Science, Fall93, Vol. 12 Issue 4, p395, 20p
  • TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS.; By: Schmittlein, David C.; Cooper, Lee G.; Morrison, Donald G.., Marketing Science, Spring93, Vol. 12 Issue 2, p167, 17p
  • WHY DOES THE NBD MODEL WORK? ROBUSTNESS IN REPRESENTING PRODUCT PURCHASES, BRAND PURCHASES AND IMPERFECTLY RECORDED PURCHASES. By: Schmittlein, David C.; Bemmaor, Albert C.; Morrison, Donald G.., Marketing Science, Summer85, Vol. 4 Issue 3, p255, 12p
  • A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATION OF QUANTITATIVE MODELS. By: Rust, Roland T.; Schmittlein, David C.., Marketing Science, Winter85, Vol. 4 Issue 1, p20, 21p
  • MAXIMUM LIKELIHOOD ESTIMATION FOR AN INNOVATION DIFFUSION MODEL OF NEW PRODUCT ACCEPTANCE. By: Schmittlein, David C.; Mahajan, Vijay., Marketing Science, Winter82, Vol. 1 Issue 1, p57, 22p
  • ASSESSING VALIDITY AND TEST-RETEST RELIABILITY FOR "PICK K OF N" DATA. By: Schmittlein, David C.., Marketing Science, Winter84, Vol. 3 Issue 1, p23, 18p
  • Testing new direct marketing offerings: The interplay of management judgement and statistical...; By: Morwitz, Vicki G.; Schmittlein, David C.., Management Science, May98, Vol. 44 Issue 5, p610, 19p, 8 charts
  • COMBINING FORECASTS: OPERATIONAL ADJUSTMENTS TO THEORETICALLY OPTIMAL RULES.; By: Schmittlein, David C.; Kim, Jinho; Morrison, Donald G.., Management Science, Sep90, Vol. 36 Issue 9, p1044, 13p
  • COUNTING YOUR CUSTOMERS: WHO ARE THEY AND WHAT WILL THEY DO NEXT? By: Schmittlein, David C.; Morrison, Donald G.; Colombo, Richard., Management Science, Jan87, Vol. 33 Issue 1, p1, 24p
  • PREDICTING FUTURE RANDOM EVENTS BASED ON PAST PERFORMANCE. By: Morrison, Donald G.; Schmittlein, David C.., Management Science, Sep81, Vol. 27 Issue 9, p1006, 18p


Публикации на портале:
Статьи
Домашняя страница http://hops.wharton.upenn.edu/people/faculty/schmittlein.html
E-mail schmittlein@wharton.upenn.edu
Телефон (215)898-8248
Факс (215) 898-2534
Адрес 700 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104-6340

Дополнительная информация:
Консультируемые компании
Design and analysis of market research information for measuring customer perceptions and preferences; and for assessing the impact of marketing actions. Includes work related to antitrust, patent infringement, trademark and trade dress infringement, deceptive advertising, and market-based evidence pertaining to damage assessment. Advanced Micro Devices, American Express, AT&T, Chrysler, Lockheed Martin, Pfizer, Revlon, The Quaker Oats Co.