Jones John Philip (Джонс Джон Филип)
Обновлено: 09-12-2010
| Образование | магистр: economics [Cambridge University ] |
| Место работы | Syracuse University (Syracuse University) / Professor |
Профессиональные интересы:
- Advertising/Behavioral Effects
- Contribution of Advertising to Brands
- Economics of Advertising
Публикации:
- The Ultimate Secrets of Advertising (2001)
- Advertising Organizations and Publications(2000)
- International Advertising. Realities and Myths (1999)
- How Advertising Works. The Role of Research (1998)
- When Ads Work. New Proof that Advertising Triggers Sales (1995)
- How Much Is Enough? Getting the Most from Your Advertising Dollar
- Does It Pay to Advertise? Cases Illustrating Successful Brand Advertising (1989)
- What's in a Name? Advertising and the Concept of Brands (1986)
Публикации на портале:
Книги
- Мифы, небылицы и факты о рекламе. Анализ 28 самых живучих мифов Авт. Jones John Philip. Москва: Омега-Л, 2006.
| Домашняя страница | http://vpa.syr.edu/isdp/isdp.php?p=faculty&s=2&t=23 |
| jpjones@syr.edu |
Ссылки:
Ключевые слова
См. также:
[Книга]
[Интернет-ресурс]
[Статья глоссария]
Российский журнал менеджмента.
2006.
Т. 4.
№ 2.
С. 71-72.
[Статья]