на главную поиск contacts

A New Product Growth For Model Consumer Durables

Опубликовано на портале: 16-02-2005
Management Science. 1969.  Vol. 15. No. 1. P. 215. 
Тематический раздел:
A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets.

- полный текст в Ebsco
Ключевые слова

См. также:
Christopher D. Ittner
Journal of Marketing Research (JMR). 1997.  Vol. 34. No. 1. P. 13-24. 
Hubert Gatignon
Journal of Marketing Research (JMR). 1997.  Vol. 34. No. 1. P. 77-90. 
Sonja Radas
Journal of Marketing Research (JMR). 1998.  Vol. 35. No. 3. P. 296-315. 
Murali Chandrashekaran
Journal of Marketing Research (JMR). 1999.  Vol. 36. No. 1. P. 95-113. 
Kenneth Lysons, Brian Farrington
Vijay Mahajan
Marketing Science. 1995.  Vol. 14. No. 3. P. G79-G89.