The paper reviews recent changes in
practices displayed by officials administering cultural sphere in Russian regions
(northern Archangelsk oblast' serves as the case). Data of two questionnaire surveys
with 5-years interval - 1996 and 2001 serve as a database. Realization of market
reforms has given rise to dynamics in assessments of basic processes in the cultural
sphere by administrating officials, - a kind of 'managerial revolution'. Paternalist
expectations among officials in the sphere are clearlyon the wane yielding to a model
to market society conditions. However, a fundamental issue remains unresolved: whether
in administering cultural sphere is really adequate to specific conditions of Russia.
Yet actual changes in peoples' thinking permits to expect more positive shifts.