Silvio Gesell (1862-1930) pioneered a version of the market economy that was about competitive entrepreneurship but not about capitalism. The financial interests of the hoarders of scarce bank financing and those leveraged with speculative land dealings were to be sacrificed for the greater good of a nation of free and enterprising men and women. Gesell was a radical reformer and quite a famous one, having received more than a respectful mention in John Maynard Keynes' The General Theory of Employment, Interest, and Money. Keynes dubbed Gesell a non-Marxian socialist. Gesell founded the Free Economy school, which is undergoing a renaissance today in Eastern Europe as a possible model for a redesigned transition economy.