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The Effect of Affect on Economic and Strategic Decision Making

Опубликовано на портале: 03-05-2005
University of California, Economics Working Papers. 2000.  E99-270.
The standard economic model of decision making assumes a decision maker makes her choices to maximize her utility or happiness. Her current emotional state is not explicitly considered. Yet there is a large psychological literature that shows that current emotional state, in particular positive affect, has a significant effect on decision making, problem solving, and behavior. This paper offers a way to incorporate this insight from psychology into economic modeling. Moreover, this paper shows that this simple insight can parsimoniously explain a wide variety of behaviors.

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текст статьи в формате pdf на сайте Haas School of Business, University of
California:
http://faculty.haas.berkeley.edu/hermalin/affect.pdf
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