The objective of this research report is to describe methods for analyzing consumption
trends and regional market shares. The methodology is first presented and discussed
form. Subsequently, the techniques are applied to the consumption and market shares
These techniques were developed to gain insight concerning relative rates of expansion
various types of fruit and vegetable processing in Washington in the year 2010, [Worley
Folwell]. The methodology and results of this research are based upon relatively
This permits the methods to be replicated for other regions and crops which may be
interest to persons representing many different food industries.