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The variety of an assortment

Опубликовано на портале: 30-09-2003
Marketing Science. 1999.  Vol. 18. No. 4. P. 527. 
Тематические разделы:
Proposes a model for understanding how people perceive the variety contained in an assortment. Influence of variety perception and organization on stated satisfaction and store choice of consumers; Variety perception task; Attribute-based variety model; Impact of information structure on variety perceptions.

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http://search.epnet.com/direct.asp?an=2899782&db=buh
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