A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products
Опубликовано на портале: 16-02-2005
Management Science.
1987.
Vol. 33.
No. 9.
P. 1069-1086.
Тематический раздел:
This study deals with the dynamic sales behavior of successive generations of high-technology
products. New technologies diffuse through a population of potential buyers over
time. Therefore, diffusion theory models are related to this demand growth. Furthermore,
successive generations of a technology compete with earlier ones, and that behavior
is the subject of models of technological substitution. Building upon the Bass (1969)
diffusion model, we develop a model which encompasses both diffusion and substitution.
We demonstrate the forecasting properties of the model by estimating parameters over
part of the data and projecting shipments for later periods.
Ключевые слова
См. также:
Journal of Marketing Research (JMR).
1997.
Vol. 34.
No. 1.
P. 13-24.
[Статья]
Journal of Marketing Research (JMR).
1997.
Vol. 34.
No. 1.
P. 77-90.
[Статья]
Journal of Marketing Research (JMR).
1998.
Vol. 35.
No. 3.
P. 296-315.
[Статья]
Journal of Marketing Research (JMR).
1999.
Vol. 36.
No. 1.
P. 95-113.
[Статья]
Marketing Science.
1995.
Vol. 14.
No. 3.
P. G79-G89.
[Статья]
Journal of Marketing Research (JMR).
2001.
Vol. 38.
No. 3.
P. 362-375.
[Статья]