Diffusion of New Products: Empirical Generalizations and Managerial Uses
Опубликовано на портале: 30-09-2003
Marketing Science.
1995.
Vol. 14.
No. 3.
P. G79-G89.
Тематический раздел:
Discusses the managerial applications of the diffusion model which represents a pattern
or regularity in new products and services. Conditions for the application of the
model; Pattern of adoption of new products and services; Application of the model
to the forecasting of the timing prior to product introduction.
Ключевые слова
См. также:
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1970.
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Journal of Marketing Research (JMR).
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