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Diffusion of New Products: Empirical Generalizations and Managerial Uses

Опубликовано на портале: 30-09-2003
Marketing Science. 1995.  Vol. 14. No. 3. P. G79-G89. 
Тематический раздел:
Discusses the managerial applications of the diffusion model which represents a pattern or regularity in new products and services. Conditions for the application of the model; Pattern of adoption of new products and services; Application of the model to the forecasting of the timing prior to product introduction.

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См. также:
Murali Chandrashekaran
Journal of Marketing Research (JMR). 1999.  Vol. 36. No. 1. P. 95-113. 
Hubert Gatignon
Journal of Marketing Research (JMR). 1997.  Vol. 34. No. 1. P. 77-90.