Development and implementation of a segment selection procedure for industrial product markers
Опубликовано на портале: 30-09-2003
Marketing Science.
1999.
Vol. 18.
No. 3.
P. 373.
Тематический раздел:
Develops and illustrate a systematic segment solution procedure that models the trade-offs
among evaluation criteria and organizational resource constraints. Managers and academic
researchers as target audience; Segment selection as the critical link between the
segment formation and resource allocation purposes.
Ключевые слова
См. также:
Journal of Market-Focused Management.
2002.
No. 2.
P. 149-163.
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Journal of Marketing Research (JMR).
1999.
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No. 1.
P. 95-113.
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[Книга]
Journal of Marketing Research (JMR).
1998.
Vol. 35.
No. 3.
P. 296-315.
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