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Development and implementation of a segment selection procedure for industrial product markers

Опубликовано на портале: 30-09-2003
Marketing Science. 1999.  Vol. 18. No. 3. P. 373. 
Тематический раздел:
Develops and illustrate a systematic segment solution procedure that models the trade-offs among evaluation criteria and organizational resource constraints. Managers and academic researchers as target audience; Segment selection as the critical link between the segment formation and resource allocation purposes.

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http://search.epnet.com/direct.asp?an=2727538&db=buh
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