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Testing for Store-Level Differences in Factors Affecting Item Movement of Prego and Ragu Spaghetti Sauces Using Point-Of-Sale Data

Опубликовано на портале: 04-04-2005
Using IRI Infoscan store-level data for Prego and Ragu brands of spaghetti sauces, estimates were obtained for own-price, cross-price, and advertising elasticities for Houston, TX and Dallas/Ft. Worth, TX markets via the use of a SUR (Seemingly Unrelated Regression) technique. As well, impacts of featuring, display, and freestanding inserts on movement of spaghetti sauces at the store level were obtained. Dynamics in item movement also were captured. Within a particular market for a given brand, coefficients of factors affecting movement of spaghetti sauce were different across stores.

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