Using IRI Infoscan store-level data for Prego and Ragu brands of spaghetti sauces,
estimates were obtained for own-price, cross-price, and advertising elasticities
Houston, TX and Dallas/Ft. Worth, TX markets via the use of a SUR (Seemingly
Unrelated Regression) technique. As well, impacts of featuring, display, and freestanding
inserts on movement of spaghetti sauces at the store level were obtained.
Dynamics in item movement also were captured. Within a particular market for a given
brand, coefficients of factors affecting movement of spaghetti sauce were different