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Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach

Опубликовано на портале: 29-09-2003
Journal of Marketing Research (JMR). 1983.  Vol. 20. No. 3. P. 291-296. 
Тематический раздел:
Examines the relationship between sales and advertising in marketing. Conflict between multivariate time series analysis and traditional econometric analysis; Application of time-series approach in building sales response models; Differences between the performance of the models.

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См. также:
Inge Geyskens
Journal of Marketing. 2002.  Vol. 66. No. 2. P. 102-120. 
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Gary L. Lilien, K. Sridhar Moorthy, Philip Kotler
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