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The Role of Metaphors in (Re)producing Organizational Culture (Роль метафор в воспроизводстве организационной культуры)

Опубликовано на портале: 09-01-2003
Advances in Developing Human Resources. 2001.  No. 3. P. 344-354. 
To design effective organizational change interventions, HRD professionals must first understand the history and culture of the organization. They must also understand how existing paradigms influence how employees define problems and design solutions, and the difference between employees' espoused theories and theories-in-action. Can metaphors be used to analyze and describe cultures and to highlight employees' paradigms, espoused theories, and theories-in-action? This chapter answers this question and illustrates the application of metaphor in organizational change using the case study of a university business school.
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