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Text, Talk and Totems: the Discursive Constitution of the Strategy Process

Опубликовано на портале: 01-09-2003
Тематический раздел:
The aim of this paper is to construct a framework that has the capacity to speak to the strategy making process. The authors use an indicative case, that of a privatised Regional Electricity Company CoastElectric, to illustrate our argument. The case study is particularly illuminating in that within the space of a few years there was a sharp volte-face in the strategy making by the organization. Broadly speaking, this can be characterised first by a shift towards a market based, diversification approach which, after a few years, was followed by a shift to a core capability approach. In each case, senior managers could plausibly argue for the necessity of the strategy adopted.
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