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Библиграфический список по теме Международный маркетинг

Опубликовано на портале: 24-09-2003
Тематический раздел:
В библиографический список включены источники, рекомендуемые как для использования при подготовке/изучении дисциплин "Международный маркетинг" или "Глобальный маркетинг". Данная библиография также может быть полезна менеджерам компаний, вовлеченных в международную деятельность.

Книги:
1.Багиев Г.Л., Моисеева Н.К. Международный маркетинг, - СПб.: Питер, 2001.
2.Котлер Ф. «Маркетинг от А до Я», Перевод с англ., СПб., Издательский дом «Нева», 2003.
3.Моисеева Н.К. Международный маркетинг: Учебное пособие. – М.: Центр экономики и маркетинга, 1998.
4.Albaum G., Strandskov Jesper, Duerr Edwin «International Marketing and Export Management», 4th Ed., Prentice Hall, 2002.
5.Branch, A. E. “Export Practice and Management”, 3rd Edition, International Thomson Business Press, 2001.
6.Brassington Frances, Pettitt Stephen «Principles of Marketing», 3rd edition, Pearson Education, 2003.
7.BUCKLEY PETER J., BALASUBRAMANYAN V.N. “Multinational Firms, Cooperation and Competition in the World Economy”, Palgrave Macmillan, 2000.
8.Buckley, P. J., Ghauri P. N. “The Internationalization of the Firm: A Reader”, 2nd Edition, International Thomson Business Press, 1998.
9.Cateora Philip R., Graham John «International Marketing», Eleventh Edition, McGraw-Hill, 2001.
10.Chaston Ian, Mangles Terry “Small Business Marketing Management”, Palgrave Macmillan, 2002.
11.Chee Harold Wong, Harris Rod “Global Marketing Strategy”, Pearson Education, 1998.
12.Craig Samuel, Douglas Susan “International Marketing Research: Concepts and Methods”, 2nd Edition, John Wiley & Sons, 1999.
13.Сzinkota Michael R., Ronkainen Illka A. “International Marketing”, 6th Ed., South-Western College Publishing, 2001.
14.Сzinkota Michael R., Ronkainen Illka A. “Readings in Global Marketing”, The Dryden Press, 1995.
15.Doole, I.; Lowe R. “International Marketing Strategy: Analysis, Development and Implementation”, 3rd Edition, Thompson Learning, 2001.
16.Douglas Susan P., Craig O.Samuel “Global Marketing Strategy”, McGraw-Hill, Inc., 1995.
17.Douglas Susan P. and Craig C.Samuel "International Marketing Research", Englewood Cliffs, NJ: Prentice-Hall, Inc., 1983.
18.Gregory James R., Weichmann Jack G. “Branding Across Borders: A Guide to Global Brand Marketing”, McGraw-Hill, 2002.
19.Hayes H. Michael, Aaby Nils-Erick, Jenster Per V. “Business Marketing: A Global Perspective”, Irwin, 1996.
20.Hollensen Svend “Global Marketing: a Market-Responsive Approach”, 2nd ed., Pearson Education Ltd., 2001.
21.Jain Subhash C. “International Marketing Management”, 5th ed., South-Western College Publishing, 1996.
22.Jeannet Jean-Pierre, Hennessey H.David “International Marketing Management: Strategies and Cases”, Boston: Houghton Mifflin Company, 1988.
23.Johansson Johny K. “Global Marketing: Foreign Entry, Local Marketing, and Global Management”, Third Edition, McGraw-Hill, 2002.
24.Kasper Hans, Van Helsdingen Piet, de Vries Wouter, Jr. “Services Marketing Management: An International Perspective”, John Wiley & Sons, 1999.
25.Keegan Warren “Global Marketing Management”, Pearson International Edition, 7th Edition, Pearson Education, 2002.
26.Keegan Warren, Green Mark “Global Marketing”, 3rd Edition, Pearson Education, 2003.
27.Kumar V. “International Marketing Research”, Prentice Hall, 1999.
28.McKibben Gordon “Cutting Edge: Gillette's Journey to Global Leadership”, Harvard Business School Press, 1998.
29.Nelson, C. A. “Exporting: A Manager’s Guide to the World Market”, 1st Ed., International Thompson Business Press, 1999.
30.Nelson, C. A. “Import Export: How to Get Started in International Trade”, 3 rd Edition, McGraw-Hill Trade, 2000.
31.Nelson, C. A. “Protocol for Profit: A Manager’s Guide to Competing Worldwide”, 1st Ed., International Thompson Business Press, 1998.
32.Perreault, William D., Jr., McCarthy E. Jerome “Basic Marketing, A Global Managerial Approach”, Fourteenth Edition, McGraw-Hill/Irwin, 2001.
33.Quelch John A., Bartlett Christopher A. “Global Marketing Management”, 4th Ed., Prentice Hall, 1999.
34.Root, F. R. “Entry Strategies for International Markets”, Jossey-Bass, 1998.
35.Samli, A. C., Hill J. S. “Marketing Globally: Planning and Practice”, Chicago, McGraw-Hill/Irwin, 1998.
36.Schlegelmilch Bodo, Keegan Warren J. “Global Marketing Management: A European Perspective”, Pearson Education, 2001.
37.TAGGART JAMES H., BERRY MAUREEN, MCDERMOTT MICHAEL “Multinationals in a New Era: International Strategy and Management”, Palgrave Macmillan, 2001.
38.Terpstra, V., Sarathy R. “International Marketing”, 8 th Edition, South-Western College Pub., 1999.
39.VELLAS FRANЗOIS, BECHEREL LIONEL “The International Marketing of Travel and Tourism: A Strategic Approach”, Palgrave Macmillan, 1999.
40.Yip George S. “Total Global Strategy II”, 2nd Ed., Prentice Hall, 2002.
Статьи:
1.Литвинов Ф.И. «Выбор делового партнера: без права на ошибку (методика изучения иностранной фирмы)», журнал «Маркетинг в России и за рубежом», № 2, 1999.
2.Медведев П.М. «Факторы эффективности экспорта российских предприятий», журнал «Маркетинг в России и за рубежом», № 5, 2001.
3.Arnold, D. (2000), “Seven Rules of International Distribution”, Harvard Business Review, Nov-Dec., pp.131-137.
4.Arnold, David J., Quelch, John A. (1998), “NEW STRATEGIES IN EMERGING MARKETS”, Sloan Management Review, Fall, Vol. 40, Issue 1.
5.Ayal I. (1981), “INTERNATIONAL PRODUCT LIFE CYCLE: A REASSESSMENT AND PRODUCT POLICY IMPLICATIONS”, Journal of Marketing, Fall, Vol. 45, Issue 4.
6.Ayal I., Zif J. (1979), “MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING”, Journal of Marketing, Spring, Vol. 43, Issue 2.
7.Cavusgil, S. Tamer (1996), “PRICING FOR GLOBAL MARKETS”, Columbia Journal of World Business, Winter, Vol. 31, Issue 4.
8.Cavusgil, S. Tamer (1985), “Guidelines for Export Market Research”, Business Horizons, Nov/Dec, Vol. 28, Issue 6.
9.Cavusgil, S. Tamer, Chan, Kwong, Zhang, Chun (2003), “Strategic Orientations in Export Pricing: A Clustering Approach to Create Firm Taxonomies”, Journal of International Marketing, Vol. 11, Issue 1.
10.Craig Samuel, Douglas Susan P. (2000) “Configural Advantage in Global Markets”, Journal of International Marketing, Vol.8, Issue 1.
11.Douglas, Susan P. (2001), “EXECUTIVE INSIGHTS: INTEGRATING BRANDING STRATEGY ACROSS MARKETS: BUILDING INTERNATIONAL BRAND ARCHITECTURE”, Journal of International Marketing, Vol. 9, Issue 2.
12.Douglas Susan P., Craig Samuel (1989) 'Evolution of Global Marketing Strategy: Scale, Scope and Synergy', Columbia Journal of World Business, Vol.1, Fall, pp. 47-59.
13.Douglas Susan P., Craig Samuel, Keegan Warren (1982), “Approaches to Assessing International Marketing Opportunities for Small-and Medium-sized Companies”, Columbia Journal of World Business, Fall, Vol. 17 Issue 3.
14.Levitt Theodore (1983) 'The Globalization of Markets', Harvard Business Review, May-June, pp. 92-102.
15.Kashani, K. (1989), “Beware the Pitfalls of Global Marketing”, Harvard Business Review, Sep/Oct, Vol. 67, Issue 5.
16.Koch Adam J. (2001), “Selecting Overseas Markets and Entry Modes: Two Decision Processes or One?”, Marketing Intelligence and Planning, 19/1, pp.65-75.
17.Kumar, V., Nagpal, Anish (2001), “SEGMENTING GLOBAL MARKETS: LOOK BEFORE YOU LEAP», Marketing Research, Spring, Vol. 13, Issue 1.
18.Monti, Joseph A., Yip, George S. (2000), “TAKING THE HIGH ROAD WHEN GOING INTERNATIONAL”, Business Horizons, Jul/Aug, Vol. 43, Issue 4.
19.Narayandas, Das, Quelch, John, Swartz, Gordon (2000), “Prepare Your Company for Global Pricing”, Sloan Management Review, Fall, Vol. 42, Issue 1.
20.Ozsomer A., Bodur M., Cavusgil S.T. (1991), “Marketing Standardisation by Multinationals in an Emerging Market”, European Journal of Marketing, Vol. 25, Issue 12.
21.Solberg, C.A. (1997), “A framework for Analysis of Strategy Development in Globalizing Markets”, Journal of International Marketing, Vol.5, № 1.
22.Van Mesdag, Martin (1987), “Winging It in Foreign Markets”, Harvard Business Review, Jan/Feb, Vol. 65, Issue 1.
23.Yip, George S. (2000), “GLOBAL STRATEGY IN THE INTERNET ERA», Business Strategy Review, Dec, Vol. 11, Issue 4.
24.Yip, George S., Loewe, Pierre M., Yoshino, Michael Y. (1988), “How to Take Your Company to the Global Market”, Columbia Journal of World Business”, Winter, Vol. 23, Issue 4.
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