The Effect of Local Competition on Retail Prices: The US Motion Picture Exhibition Market
Опубликовано на портале: 03-05-2005
Тематический раздел:
This article provides empirical evidence on the relationship between local market
structure and the prices charged to consumers in a particular retail market, the
US motion picture exhibition market. I find that there is a statistically significant
relationship between the geographic distribution of movie theaters in a market and
the admission prices that they are able to charge. However, the magnitude of the
price reducing effect of local competition appears to be economically modest. Moreover,
I find no evidence that increases in geographic concentration leads to increased
adult admission prices. The findings are directly relevant to merger policy in the
industry and pertinent because of the dramatic changes in industry structure resulting
from mergers that occurred during
2002. I conclude that popular and governmental concerns about horizontal mergers
in the industry leading to dramatically increased admission prices are likely misplaced.
Ключевые слова
внутренний рынок розничная цена розничный рынок структура рынка территориальное распределение эмпирический результат
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