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Competitive Strategies of Biotechnology Firms: Implications for U.S. Agriculture

Опубликовано на портале: 28-04-2005
Journal of Agricultural and Applied Economics. 1997.  Vol. 29. No. 1. P. 117-122. 
The agricultural biotechnology industry has evolved from a focus on outstanding science to a more mature phase where firms focus on new-term products and building businesses. Understanding complex relationships and distribution channels and a global perspective are crucial to commercialization. Yet, leading-edge technology and early identification of key traits will be critical to developing superior products that ensure competitiveness in the marketplace. Monsanto is organizing around a life sciences model where seed, crop chemicals, pharmaceuticals, and food ingredient businesses will exploit mutual synergies driven by basic science and discovery.

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