Culture, strategy and teamwork: The keys to organizational change (Культура, стратегия и работа команды: ключи к организационному изменению)
Опубликовано на портале: 06-10-2003
Journal of Management Development.
1995.
Vol. 14.
No. 8.
P. 4 - p18 .
Тематический раздел:
Suggests that adopting fashionable activity-centred programmes such as TQM or re-engineering,
to parts of the entire organization without a general strategy tying them to long-term
corporate goals, seldom leads to desirable results. Indicates how an organization
can build a climate which fosters creativity, harmony and teamwork, where continuous
improvement becomes a way of life. Describes an integrated organizational development
programme and its application in Bangor Hydro-Electric Company. Shows how the company
changed its culture, structure and operating procedures in order to to meet the demands
of its rapidly changing environment.
Ключевые слова
competitiveness corporate culture organizational development organizational structure performance strategy конкурентоспособность корпоративная культура организационная структура развитие организации стратегия эффективность
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