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Competitive Strategies Used by the New Zealand Dairy Board to Compete Effectively in the Global Market for Dairy Products

Опубликовано на портале: 04-04-2005
Journal of Food Distribution Research. 1998.  Vol. 29. No. 1. P. 75-80. 
This paper examines the strategy that the New Zealand Dairy Board has used to transform itself into an organization that has the features of a multinational food company, since its inception in accordance with the Government Dairy Board Act of 1961. The analysis is based on information obtained from interviews with dairy board officials, dairy company managers and dairy farmers, as well as from secondary research.

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