Putting people back into organizational learning (Возвращение к обучению людей в организации )
Опубликовано на портале: 17-12-2002
Journal of Business and Industrial Marketing.
2002.
No. 4.
P. 270-281.
Тематический раздел:
There is an overemphasis on an outside-in, macro-organizational view of learning
and an under-emphasis on the inside-out view which recognizes that people are the
main agents of learning and change. Attempts at building a learning organization
should start with an understanding of how adults learn and develop rather than elaborate
ideas about competitive strategy, market research and information dissemination.
Adult learning theory tells us that people learn primarily by being encouraged to
tackle challenges, experiment, fail and correct failures and reflect on their experiences.
The challenge in building learning organizations is fighting the bureaucratization
that often replaces experimentation with control and routine. This paper examines
the literature on market orientation, organizational learning and adult learning
theory to identify how individual level learning can be maximized as a mechanism
for enhancing organizational learning. Recommendations are made to integrate these
streams of research and offer suggestions for further research.
Ключевые слова
corporate culture customer orientation learning styles marketing strategy market orientation organizational learning корпоративная культура организационное обучение ориентация потребителя рыночная ориентация стиль обучения стратегия маркетинга
См. также:
Вопросы экономики и права.
2011.
№ 1.
С. 121-126.
[Статья]
[Учебная программа]
[Учебная программа]
[Книга]