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Multinational Food Marketing: Competitive Strategies of U.S. Firms

Опубликовано на портале: 24-02-2005
Journal of Food Distribution Research. 1993.  Vol. 24. No. 1.
This paper I focuses on exports and foreign direct investment (FDI). Very little data is available on licensing and joint ventures. More specifically, the objectives of this paper are to: Examine the role of U.S. multinational firms in world trade of manufactured food and beverages; Set foreign direct investment in the context of alternative strategies to access foreign markets; Quantify U.S. out-bound and in-bound foreign direct investment in food manufacturing industries; Explore sources of strategic advantage in foreign direct investment

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