Эксоцман
на главную поиск contacts

Supermarket Patronage: An Analysis of Customer Counts Among Outlets within a Geographic Area

Опубликовано на портале: 05-03-2005
Journal of Food Distribution Research. 1994.  Vol. 25. No. 2. P. 8-16. 
As a new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved.

Ссылки
тексты статей http://agecon.lib.umn.edu/cgi-bin/browse_journal.pl?publisherid=9
BiBTeX
RIS
Ключевые слова

См. также:
Экономический журнал ВШЭ. 2006.  Т. 10. № 2. С. 317-348. 
[Статья]
B.J. Hubbell
Journal of Agricultural and Applied Economics. 1997.  Vol. 29. No. 2. P. 225-242. 
[Статья]
Paul B. Siegel, Raymond M. Leuthold
Journal of Agricultural and Applied Economics. 1993.  Vol. 25. No. 2. P. 134-147. 
[Статья]
Marianne McGarry Wolf
Journal of Food Distribution Research. 1999.  Vol. 30. No. 1. P. 156-159. 
[Статья]
Zhikang You, J.E. Epperson, Chung-Liang Huang
Journal of Food Distribution Research. 1996.  Vol. 27. No. 3. P. 11-22. 
[Статья]
Mark G. Brown, Thomas Spreen, Ronald P. Muraro
Journal of Food Distribution Research. 1999.  Vol. 30. No. 3. P. 22-32. 
[Статья]