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Using Customer Surveys to Promote Farmers' Markets: A Case Study

Опубликовано на портале: 04-04-2005
Journal of Food Distribution Research. 1996.  Vol. 27. No. 3. P. 23-30. 
Changing food consumption patterns indicate that food retailers need to be responsive to patrons. Consumer surveys can be used to identify changes that should be made in the management of a facility and to identify relevant promotional messages for food shoppers. A survey of shoppers at a farmers' market is used to estimate a Poisson regression of the number of trips. Results provide a basis for the outlet becoming more responsive to consumer information needs.

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