Growers and community leaders have expressed interest in establishing a horticultural
shipping-point market in Southwest Virginia. This paper reports on a study that assessed
whether horticultural production would be profitable in the region and, if so, the
physical and organizational requirements for a successful shipping-point market.
It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably
to large-volume wholesale buyers if growers meet the exacting requirements of the
retailers. A cooperative association is the organizational structure with the greatest
chance of success. At the conclusion of this study, a shipping-point market in the
recommended form was established in Southwest Virginia.