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Retail Buyers' Expectations Concerning the Growth of Value-Added Produce and Perceptions of the Importance of Promotional Vehicles Used to Sell Value-Added Produce

Опубликовано на портале: 06-04-2005
Journal of Food Distribution Research. 1999.  Vol. 30. No. 1. P. 156-159. 
The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.

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