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Effect of a Mass Merchandiser on Traditional Food Retailers

Опубликовано на портале: 04-04-2005
Journal of Food Distribution Research. 1998.  Vol. 29. No. 1. P. 1-7. 
Non-traditional retailers such as warehouse club stores, discount drug stores, and discount mass merchandisers are new competitors for traditional food retailers. It is expected that non-traditional retailers will account for roughly 14 percent of total grocery sales by the turn of the century. The impact of a particular discount mass merchandiser (Wal-Mart) on the sales of a conventional retail grocery outlet (David's Supermarket, Inc.) located in the rural areas surrounding the Dallas/Ft. Worth metroplex is analyzed. In this case study, Wal-Mart alone is responsible for about a 21 percent reduction in sales.

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