Эксоцман
на главную поиск contacts

A Target Consumer Profile and Positioning for Promotion of the Direct Marketing of Fresh Produce: A Case Study

Опубликовано на портале: 14-04-2005
Journal of Food Distribution Research. 1997.  Vol. 28. No. 3. P. 11-17. 
A consumer survey was used to identify the proportion of consumers who shop for produce at farmers' markets. A profile of the target market was developed. Characteristics of produce which are most desirable to consumers when making their purchase decision were identified. Consumers' perceptions of the characteristics of produce sold at farmers' markets versus supermarkets were evaluated. The most desirable characteristics of produce which provide farmers' markets produce with a relative advantage over supermarket produce were identified for use in a promotional campaign.

Ссылки
текст статьи в формате pdf:
http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=1440&ftype=.pdf
BiBTeX
RIS
Ключевые слова

См. также:
Д. Н. Емельянов, А. М. Носов, А. В. Дерюгина, В.Г. Растянников, А. А. Барлыбаев, Н. М. Клопыжникова
[Книга]
Александр Владимирович Островский
Общественные науки и современность. 2015.  № 2. С. 96-111. 
[Статья]
Paul Trupo, Luke A. Jr. Colavito, Dixie W. Reaves, Charles W. Coale, George W. Norton
Journal of Food Distribution Research. 1998.  Vol. 29. No. 2. P. 45-58. 
[Статья]
Marianne McGarry, Andrew J. Thulin
Journal of Food Distribution Research. 2004.  Vol. 31. No. 1. P. 193-197. 
[Статья]
Byung-Joon Woo, Chung-Liang Huang, J.E. Epperson, Brenda J. Cude
Journal of Food Distribution Research. 2001.  Vol. 32. No. 1. P. 174-181. 
[Статья]