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Label Use and Importance Rankings for Selected Milk Labeling Attributes

Опубликовано на портале: 25-04-2005
Journal of Food Distribution Research. 2001.  Vol. 32. No. 3. P. 55-68. 
Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.

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