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Analyzing the Impact of Generational Effects on Consumer Expenditures for Meats: A Cohort Approach

Опубликовано на портале: 25-04-2005
Journal of Food Distribution Research. 2001.  Vol. 32. No. 1. P. 65-73. 
Different generations may exhibit diverse expenditure patterns that are the result of higher incomes and/or different tastes. Traditional life cycle analysis ignores these generational effects and concentrates on only those changes due to the aging effect. It is important that we look at these generational effects since succeeding cohorts are born into and socialized in a different social, technological, and economic environment (Rentz, Reynolds, and Stout, 1983). Cohort differences influence consumer consumption profiles. Both public and private policymakers are interested in these changes. The research reported in this paper uses data from the Consumer Expenditure Survey (CES) to follow eight cohorts throughout a 14-year period. The cohort methodology is used to isolate the net effects of age, cohort, and time on expenditures. Deaton and Paxton (1994) have applied this methodology to look at income inequality while Attanasio (1994) has applied the methodology to an analysis of saving behavior by U.S. households. Rentz, Reynolds, and Stout (1983) also used the methodology to analyze product consumption. The researchers analyzed changing consumption patterns for soft drinks. A later work done by Rentz and Reynolds (1991) developed a methodology to forecast coffee consumption using an age, cohort, and period framework.

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