Describes the results of an empirical investigation of the FTSE 100 which was undertaken
to ascertain whether UK industry is taking steps to address innovation at a strategic
level within its organisations. In the research study, the appointment of staff with
a specific responsibility for innovation was taken as an indicator of an organisation's
strategic commitment to innovation. The findings revealed that a significant minority
of these organisations had invested in personnel with a specific brief for innovation.
These were: directors of innovation; managers of innovation and cross-functional
teams. It is suggested that to maximise the benefits from innovation: it must be
given a strategic direction; that relevant metrics be developed to measure the success
of the innovation strategy; that organisations are educated on the holistic meaning
of innovation; and finally, that there is a freedom from traditional hierarchical
structures in the management of innovation.