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Общество телезрителей: массы и массовые коммуникации в России конца 90-х годов

русская версия

Опубликовано на портале: 23-11-2006
Тематический раздел:
The End of 1990s: Fading of the Patterns (by Lev Gudkov, Boris Dubin). The end of the 1990s is characterized by more and more evident trend in the character of mass notions and the state of public opinion — by impoverishment of public stage, disappearance of independent politicians and forces opposed to president's power, of social and cultural variety itself, actual elimination of multi-parties system. Repeating forced mass mobilization (during elections in 1993, 1996 and 1999 years, war in Chechnya and other occasions), each time bringing about simplification of the Soviet institutional system, nevertheless allows to maintain it at the cost of partial social degradation. The rating of V.Putin, holding at a very high mark presents a reflection of mass distrust of all the principal political and social institutions. Masses have been and still are the passive object of authorities policy. During the decade that has passed after the break-up of the Soviet system no new elite has been formed which could set positive goals and the program of national development of Russia, articulate and rationalize the requirements of civil society, connect them with political sphere and its mechanisms.
Proceeding from numerous research, carried out by VCIOM, the authors maintain that mean distributions of the answers practically coincide with the answers of "skilled workers" who appear to be a basic social strata or group to which all the other groups are oriented. Industrial skilled workers are the Russian equivalent of "middle class". This type of mass identification caries performs anthropological- normative function, setting a pattern of a person and dimensions of his needs.
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