The Bazaar Economy: Information and Search in Peasant Marketing
Опубликовано на портале: 21-08-2007
Журнал социологии и социальной антропологии.
2004.
Т. VII.
№ 3.
С. 153-160.
Тематические разделы:
The given paper is an example of social analysis of economic behavior in the classical
oriental market called «bazaar». This is one of the traditional research
fields of economic anthropology. The paper is based on empirical materials gathered
during the field research of bazaar in Marocco. The author has called this type of
economy «the bazaar economy». Actions of economic agents in such an economy
have their distinctive characteristics and differ considerably from purely competitive
markets of neoclassical economics. In this connection the author pays special attention
to two dimensions that give the bazaar its particular colour: clientelization and
bargaining. The former provides with long-term social relationships, that differs
in a huge way from spot market contracting of the pure market; the latter can be
expressed in the fact that the spirit of bargaining becomes more important than price
setting as such.

Текст статьи
[266 КБ]
[266 КБ]
Ключевые слова
крестьянское сообщество маркетинг сельскохозяйственных товаров менталитет крестьянства российский базар
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