This article is about the operational concept of sociological values and the stochastic
model of sociological measurement; it gives the operational definition of "semantic
structure of sociological discourse" and "social structure of sociological discourse".
It presents some results of the experimental study of social and semantic structures
of the sociological discourse of the journal "Sociological researches". Authors construct
statistically "administrative" and "scientific" capitals of sociologists and establish
relation between the distribution of administrative and scientific capitals and the
distribution of semantic schemes causing the sociological discourse.