The corporations gain a power of influence, unthinkable years ago; they have acquired
more and more rights and, in some way, govern the life of billions of peoples and
of the earth in general. With every right, comes though the responsibility of the
conservation and development of the environment in which the corporations act. The
banking system has a major role to play in the evolution of the international framework,
given its position on the economic stage. Some important banking groups realized
this fact and made important steps in the area. The case study of the Holland banking
group ABN AMRO proves the complexity of the introduction of sustainable development
in the core of the financial business. The implementation is neither easy nor cheap.
It implies essential changes in the bank management, in the way to determine the
financial policies, in how to choose the clients, the employees, the suppliers etc.
Led in an efficient way, sustainable banking implies innovation, creativity and,
implicitly, new gains, through creating new products and opening new markets.