Эксоцман
на главную поиск contacts

Harvard Business Review on Customer Relationship Management, 1st Ed. (Сборник статей Гарвард Бизнес Ревю по управлению взаимоотношениями с клиентами)

Опубликовано на портале: 31-10-2003
Harvard: Harvard Business School Press, 2001
Тематический раздел:
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

1. Co-opting Customer Competence (C.K. Prahalad and Venkatram Ramaswamy)
2. Get Inside the Lives of Your Customers (Patricia B. Seybold)
3. The Old Pillars of New Retailing (Leonard L. Berry)
4. Want to Perfect Your Company's Service?: Use Behavioral Science (Richard B. Chase and Sriram Dasu)
5. Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line (Jon R. Katzenbach and Jason A. Santamaria)
6. Preventing the Premature Death of Relationship Marketing (Susan Fournier, Susan Dobscha, and David Glen Mick)
7. See Your Brands Through Your Customers' Eyes (Chris Lederer and Sam Hill)

Ключевые слова

См. также:
Ronald E. Goldsmith
Marketing Intelligence & Planning. 1999.  Vol. 17. No. 4. P. 178 - 185. 
[Статья]