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The Business of Sports

Опубликовано на портале: 12-08-2005
Sudbury, Mass.: Jones and Bartlett Publishers, 2004, 776 с.
The Business of Sports is the first comprehensive collection of readings to focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. This valuable resource provides a complete overview of major sports business issues and is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry. The book covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.

The readings in The Business of Sports provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, the book features concise introductions, a broad range of focused readings and targeted discussion questions, as well as graphs and tables that are used to convey relevant financial data and other statistics.

This first-of-its-kind book makes accessible, in a single location, book excerpts, articles and other materials that students and professionals interested in “the business of sports” will find both useful and compelling.


Introduction: The Business of Sports: Foundations of a Unique Industry

Acknowledgements

Article Credits

I. PROFESSIONAL SPORTS

Chapter 1. Ownership

Introduction

Personalities and Motivations
Don Kowet. The Rich Who Own Sports
James P. Quirk and Rodney D. Fort. Hard Ball: The Abuse of Power in Pro Team Sports

New Models
Eugene J. Stroz, Jr. Public Ownership of Sports Franchises: Investment, Novelty or Fraud?

Discussion Questions

Chapter 2. Leagues: Structure and Background

Introduction

Positioning of Sports in the U.S. Economy
Moag and Company. The Sports Industry's Resistance to Bear Markets

Overview of the Professional Model
Gerald W. Scully. The Market Structure of Sports

The Successful Structure
Michael Danielson. Home Team

An Alternative Model
Stephen F. Ross and Stefan Szymanski. Open Competition in League Sports

Discussion Questions

Chapter 3. Leagues: Revenue Sharing and Self-Analysis

Introduction

Intradependence: Revenue Sharing Among Clubs
Richard G. Sheehan. Keeping Score: The Economics of Big-Time Sports
Daniel S. Mason. Revenue Sharing and Agency Problems in Professional Team Sport: The Case of the National Football League

Self-Analysis
Richard C. Levin, George J. Mitchell, Paul A. Volcker, and George F. Will. The Report of the Independent Members of the Commissioner's Blue Ribbon Panel on Baseball Economics

Discussion Questions

Chapter 4. Accounting, Taxation, and Bankruptcy

Introduction

Accounting Principles
Richard Stein and Jerry GormanKeeping the Financial Scorecard: Accounting for a Sports Franchise

Taxation Principles
Paul L.B. McKenney and Eric M. Nemeth. The Purchase and Sale of a Sports Team: Tax Issues and Rules
Robert F. Reilly. The Challenges of Professional Sports Franchise Purchase Price Allocations

Bankruptcy Principles
Ralph C. Anzivino. Reorganization of the Professional Sports Franchise

Discussion Questions

Chapter 5. Stadiums and Arenas

Introduction

Financing and Economic Background
Martin J. Greenberg. The Stadium Game
Martin J. Greenberg and April R. Anderson. The Name Is the Game in Facility Naming Rights

Politics
Kenneth L. Shropshire. The Sports Franchise Game: Cities in Pursuit of Sports Franchises, Events, Stadiums, and Arenas

Discussion Questions

Chapter 6. Media

Introduction

History
Stanley J. Baran. Sports and Television

Current Status
Jere Longman. Pro Leagues' Ratings Drop; Nobody Is Quite Sure Why

Strategic Approaches
John A. Fortunato. The NBA Strategy of Broadcast Television Exposure: A Legal Application

Structural Considerations
David K. Stotlar. Vertical Integration in Sport
John Beech, Simon Chadwick, and Alan Tapp. Toward a Scheme for Football Clubs Seeking an Effective Presence on the Internet

New Media
Mark McDonald, Toru Mihara, and Jinbae Hong. Japanese Spectator Sport Industry: Cultural Changes Creating New Opportunities

Discussion Questions

Chapter 7. Licensed Products

Introduction

Background
Lisa Pike Masteralexis, Carol A. Barr, and Mary A. Hums. Principles and Practice of Sport Management

League-wide Programs
Brandon L. Grusd. The Antitrust Implications of Professional Sports' League-wide Licensing and

Merchandising Arrangements

Branding
James M. Gladden and George R. Milne. Examining the Importance of Brand Equity in Professional Sport
James M. Gladden and Daniel C. Funk. Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand

Associations and Brand Loyalty

Discussion Questions

Chapter 8. Labor Matters: Unions

Introduction

Legal Framework
Mark Conrad. Blue-Collar Law and Basketball

Micro: League Perspectives
Jeffrey S. Moorad. Major League Baseball's Labor Turmoil: The Failure of the Counter-Revolution
Adam Heller. Creating a Win-Win Situation Through Collective Bargaining: The NFL Salary Cap

Discussion Questions

Chapter 9. Labor Matters: Athlete Compensation

Introduction

Framework
James Quirk and Rodney D. Fort. Pay Dirt: The Business of Professional Team Sports
Lawrence M. Kahn. The Sports Business as a Labor Market Laboratory

Salary Arbitration and Caps
Melanie Aubut. When Negotiations Fail: An Analysis of Salary Arbitration and Salary Cap Systems
Jonathan M. Conti. The Effect of Salary Arbitration on Major League Baseball

Free Agency
William Duffy. Football May Be Ill, But Don't Blame Bosman
Bernd Frick. Management Abilities, Player Salaries, and Team Performance
David Ahlstrom, Steven Si, and James Kennelly. Free Agent Performance in Major League Baseball: Do Teams Get What They Expect?

Role of Agents
Kenneth L. Shropshire and Timothy Davis. The Business of Sports Agents

Discussion Questions

Chapter 10. Individual Sports

Introduction

Successful Models
Michael A. Cokley. In the Fast Lane to Big Bucks: The Growth of NASCAR
Charles R. Daniel II. The PGA Tour: Successful Self-Regulation or Unreasonably Restraining Trade?

Entrepreneurial Model
Annual Report for the Fiscal Year Ended April 30, 2003 (World Wrestling Entertainment, Inc.)

Troubled Models
Bruce Schoenfeld. WTA: The League That Wasn't There
Scott Baglio. The Muhammad Ali Boxing Reform Act: The First Jab at Establishing Credibility in Professional Boxing

Discussion Questions

Chapter 11. Startup Leagues and Niche Sports

Introduction

Minor Leagues
Arthur T. Johnson. Minor League Baseball and Local Economic Development

Niche Leagues

Annual Report for the Fiscal Year Ended September 30, 2002 (The Orlando Predators Entertainment, Inc.)

Single-Entity Structure
Fraser v. Major League Soccer
United States Court of Appeals for the First Circuit

Women's Sports: A Macro Perspective
Rachel Elyachar and Lauren Moag. The Growth of Women's Sports

Discussion Questions

Chapter 12. Sports Franchise Valuation

Introduction

Overview
Michael Leeds and Peter von Allmen. The Economics of Sports

Intangible Assets
Eric A. Thornton. How to Value Professional Sports Franchise Intangible Assets

Facility Impact
Scott Levine. The Impact of Stadium Economics on the Value of the Professional Sports Franchise

Reputational Impact and Beyond
Gerald W. Scully. The Market Structure of Sports

Credit Ratings
Neil Begley, David Hamburger, and Rober Konefal. Moody's Methodology for Rating Sports-Related Enterprises

Discussion Questions

II. OLYMPIC SPORTS

Chapter 13. Olympic Sports

Introduction

Organizing Committee Management
Jean-Loup Chappelet. Management of the Olympic Games: The Lessons of Sydney

Organizing Committee Revenue Sources
John A. Lucas. The Future of the Olympic Games

Organizing Committee Expenditures
Holger Preuss. Economics of the Olympic Games: Hosting the Games 1972-2000

Discussion Questions

III. COLLEGE

Chapter 14. History and Structure

Introduction

History
Rodney K. Smith. A Brief History of the National Collegiate Athletic Association’s Role in Regulating Intercollegiate Athletics

Structure
Lisa Pike Masteralexis, Carol A. Barr, and Mary A. Hums. Principles and Practice of Sport Management
Ray Yasser, James R. McCurdy, C. Peter Goplerud, and Maureen A. Weston. Sports Law: Cases and Materials

Self-Regulation
Daniel F. Mahony, Janet S. Fink, and Donna L. Pastore. Ethics in Intercollegiate Athletics: An Examination of NCAA Violations and Penalties: 1952-1997

Discussion Questions

Chapter 15. The NCAA and Conference Affiliation

Introduction

Financial Overview
James V. Koch. The Economic Realities of Amateur Sports Organization
Roger C. Noll. The Business of College Sports and the High Cost of Winning
Rodney Fort and James Quirk. The College Football Industry

Television
John L. Fizel and Randall W. Bennett. Telecasts and Recruiting in NCAA Division I Football: The Impact of Altered Property Rights
Andrew Zimbalist. Unpaid Professionals

Championships and Bowl Games
NCAA 2002-03 Revenue Distribution Plan (NCAA)
Timothy D. DeSchriver and David K. Stotlar. An Economic Analysis of Cartel Behavior Within the NCAA

Discussion Questions

Chapter 16. Member Institutions

Introduction

Institutional Impact
Murray Sperber. Beer and Circus: How Big-Time College Sports Is Crippling Undergraduate Education
Brian Goff. Effects of University Athletics on the University: A Review and Extension of Empirical Assessment
Robert Litan, Jonathan Orszag and Peter Orszag. The Empirical Effects of Collegiate Athletics: An Interim Report
James Duderstadt. Intercollegiate Athletics and the American University: A University President's Perspective
University of Michigan Athletic Department Budget, 2003-2004

Licensing
Robert Lattinville. Logo Cops: The Law and Business of Collegiate Licensing
William F. Stier, Jr. and Robert Schneider. Fundraising: An Essential Competency for the Sport Manager in the 21st Century

Strategic Planning
Grant Wahl and George Dohrmann. Welcome to the Big Time

Tax Issues
James L. Musselman. Recent Federal Income Tax Issues Regarding Professional and Amateur Sports

Discussion Questions

Chapter 17. Gender Equity

Introduction

Legal Framework
Clarification of Intercollegiate Athletics Policy Guidance: The Three-Part Test (United States Department of Education, Office for Civil Rights )

Letter Clarifying Apportionment of Financial Aid in Intercollegiate Athletics Programs (July 23, 1998) (United States Department of Education, Office for Civil Rights)

Further Clarification of Intercollegiate Athletics Policy Guidance Regarding Title IX Compliance (United States Department of Education, Office for Civil Rights)

Operational Issues
Scott R. RosnerThe Growth of NCAA Women's Rowing: A Financial, Ethical, and Legal Analysis
John C. Weistart. Can Gender Equity Find a Place in Commercialized College Sports?

Discussion Questions

Chapter 18. Amateurism and Reform

Introduction

The Ideal
Kenneth L. Shropshire. Legislation for the Glory of Sport: Amateurism and Compensation

Reform
Peter Goplerud III. Symposium: Sports Law as a Reflection of Society’s Laws and Values: Pay for Play for College Athletes: Now More Than Ever
James L. Shulman and William G. Bowen. The Game of Life
A Call to Action: Reconnecting College Sports and Higher Education (Report of the Knight Foundation Commission on Intercollegiate Athletics)

Discussion Questions

IV. SOCIOLOGICAL CONSIDERATIONS

Chapter 19. Diversity

Introduction

Managers and Coaches
Edward Rimer. Discrimination in Major League Baseball: Hiring Standards for Major Managers, 1975-1994

Owners
Kenneth L. Shropshire. Diversity, Racism and Professional Sports Franchise Ownership: Change Must Come from Within

Salaries
Lawrence M. Kahn. The Sports Business as a Labor Market Laboratory

Globalization
Angel Vargas. The Globalization of Baseball: A Latin American Perspective

Discussion Questions

Chapter 20. Ethics

Introduction

Overview
Mary A. Hums, Carol A. Barr, and Laurie Gullion. The Ethical Issues Confronting Managers in the Sport Industry

Global Perspective
John Milton Smith. The Olympics and the Search for Global Values

Discussion Questions

V. THE FUTURE

Chapter 21. Future Challenges

Introduction

Big Time Sports
Richard G. Sheehan. Keeping Score: The Economics of Big-Time Sports

Strategic Planning
Daniel F. Mahony and Dennis R. Howard. Sport Business in the Next Decade: A General Overview of Expected Trends

Branding
James M. Gladden, Richard L. Irwin and William A. Sutton. Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity

Discussion Questions

Index

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