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Consumer Behavior: Implications for Marketing Strategy, 6th Ed. (Поведение потребителей: основы разработки маркетинговой стратегии)

Опубликовано на портале: 30-10-2003
New York: McGraw-Hill, 1995
Тематический раздел:
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.