Endogamic Vs Exogamic Partnerships
Опубликовано на портале: 11-12-2002
2001
Тематический раздел:
The paper distinguishes between two types of inter-firm alliances: endogamy and exogamy.
Endogamy occurs when partners share related profiles. On the opposite, exogamy appears
when allies exhibit unrelated profiles. It is suggested that endogamy serves for
accumulating similar resources and gaining scale effects while exogamy allows the
combination of differentiated competences and the achievement of symbiotic effects.
Two different cases are employed to infer practical recommendations regarding how
these different types of partnerships should be managed.
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