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Agile Product Development for Mass Customization: How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-to-Order, and Flexible Manufacturing (Быстрая разработка продуктов для массовой ориентации на потребителя)

Опубликовано на портале: 30-10-2003
New York: McGraw-Hill, 1996
Тематический раздел:
Agile Product Development for Mass Customization offers leading-edge techniques companies can use to enhance agility, improve variety, reduce costs, develop products quicker, speed delivery and satisfy unique customer needs. This practical guide shows how manufacturers can: Reduce cost by understanding, quantifying and minimizing the ``cost of variety''; Significantly improve profits, release valuable resources, improve flexibility and encourage the development of mass customized products; Lower costs and improve flexibility by standardizing parts, processes, features, tools and raw materials.

В книге представлены методы и техники, которые могут быть использованы компаниями для ускорения разработки новых продуктов, снижения издержек, ускорения доставки продуктов и удовлетворения индивидуальных (уникальных) нужд потребителей. Книга послужит практическим руководством для производителей, стремящихся максимально удовлетворить индивидуальные запросы потребителей, получив при этом значительную прибыль.

Part I. Executive Overview
Chapter 1. Mass Customization: The New Imperative in Business
Chapter 2. The Mass Customization Vision
Part II. Existing Products
Chapter 3. Cost of Variety
Chapter 4. Rationalizing Existing Products
Chapter 5. Early Steps and Prerequisites: Standardization
Part III. The Challenges of Mass Customizing Products: Cost and Speed
Chapter 6. Putting the “Mass” in Mass Customization
Chapter 7. Building Products Quickly with Agile Manufacturing
Part IV. Developing Mass Customized Products
Chapter 8. Product Planning and Order Fulfillment
Chapter 9. Agile Product Development for Mass Customization
Chapter 10. Designing Mass Customized Products
Epilogue. The Future of Mass Customized Products
Index