Using Fantasy Storywriting And Acting For Developing Product Ideas
Опубликовано на портале: 11-12-2002
2002
Тематический раздел:
This article presents a new method for the development of product ideas, where the
initial focus for development is not product ideas, but fantasy worlds. Based on
a mental visualization session groups develop fantasy worlds through writing stories
in circles. Some of these stories are acted out in scenario play. Phrases from these
stories are then used as basis for idea development. This method gives interesting
ideas that would be hard to come up with through traditional brainstorming. It helps
to get a broader and deeper understanding of the design task and it strongly influences
the
team spirit and atmosphere. The method is presented through a case with industrial
design students in Oslo, where the task was to develop new mouth hygiene products
for the Norwegian company Jordan.
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См. также:
Вопросы экономики и права.
2011.
№ 1.
С. 117-120.
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