Strategy Research and the Market Process Perspective
Опубликовано на портале: 11-12-2002
1998
Тематический раздел:
We argue that strategizing fundamentally concerns disequilibrium phenomena, such
as
discovery, innovation, resource-combination, imagination - in short, entrepreneurship.
Therefore, the understanding of strategizing is likely to be led astray by drawing
too heavily
on equilibrium theories. Arguably, the three dominant economic approaches to strategy
-
the Porter industry analysis approach, the new industrial organization, and the ressourcebased
approach - are characterized precisely by their strong reliance on equilibrium
methodology. We argue that the market process approach in its Austrian version offers
much inspiration for bringing process issues to bear on strategy issues.
|

сохранить
[109 КБ]
[109 КБ]
Ключевые слова
См. также:
Journal of Marketing Research (JMR).
1997.
Vol. 34.
No. 1.
P. 77-90.
[Статья]
[Интернет-ресурс]
[Учебная программа]