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Farm Management: Principles and Strategies

Опубликовано на портале: 03-01-2004
Iowa: Blackwell Publishing Company, 2003, 416 с.
Учебник является новейшим представлением управления сельскохозяйственным предприятием. Рассматриваются стратегические и операционные аспекты управления. Это незаменимый справочник для управленцев, работающих в сельском хозяйстве. Внимание уделено написанию бизнес-плана и инновационным, современным методам оценки решений. В отличие от других изданий по управлению, в учебник вместе с традиционным материалом по бюджетированию, маркетинговому, финансовому планированию, управлению персоналом, вошли такие разделы как стратегический менеджмент, планирование производственного процесса и отдельных операций, управление качеством и контроль, оценка производственных контактов, принятие решений за рамками традиционного микроэкономического анализа.

Designed to teach the farm managers of tomorrow, Farm Management: Principles and Strategy emphasizes the strategic and operations aspects of managing a farm. Today’s farm managers also will want to consult this guide to make effective, objective, and successful decisions.

This innovative textbook is framed by the increasing need for farmers to develop and follow a business plan. Topics not found in traditional farm management texts include:

Strategic management—How to evaluate, choose, and implement the business strategies that best fit the farmer, the farm and the changing world.
Production and operations planning—How to benefit from techniques and management tools used in general business.
Quality management and control—How to decrease costs, better meet consumer demands and improve the progress towards goals and objectives.
Production contract evaluation—Discusses how to evaluate contracts and includes a checklist of items that a farmer should consider.
Decision-making beyond the traditional microeconomic analysis—In addition to the topics just mentioned, the text includes decision making under risk and the development of scenarios to understand the impact of an uncertain future.
Fundamental farm management topics and basics are not ignored in this all-inclusive text.
Traditional material includes budgeting, marketing, enterprise selection, production planning, financial analysis, financial management, investment analysis, risk management, work force management, business organization, and control management.

Student learning will be enhanced by review questions and a glossary. Other ancillary material: study notes, virtual field trips, a test bank, class assignments, instructions on how to produce local examples to complement the examples in the text, and worksheets for students are available on the author’s website or on a CD-ROM.
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