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Economics of strategy. 3rd ed.

Опубликовано на портале: 14-10-2003
Hoboken, NJ: John Wiley & Sons, 2003, 632 с.
This comprehensive book applies modern economic principles to study a firm's strategic position. The book integrates insights from the theory of the firm, industrial organization and strategy research while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. The broad sweep of modern economics and strategy research is organized and presented in an appealing format. Many topics dovetail with important current research agendas. In this edition, the authors have completely reworked their discussions of a number of difficult topics, such as "make or buy fallacies", competitor identification, commitment, and strategic positioning. They also introduce a "make or buy issue tree" and an "industry analysis checklist" that readers should find very useful when assessing make or buy decisions and performing five forces analyses.

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    FIRM BOUNDARIES.
    The Evolution of the Modern Firm.
    The Horizontal Boundaries of the Firm Economies of Scale and Scope.
    The Vertical Boundaries of the Firm.
    The Transactions Costs of Market Exchange.
    Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
    Diversification.

    MARKET AND COMPETITIVE ANALYSIS.
    Competitors and Competition.
    Strategic Commitment.
    The Dynamics of Pricing Rivalry.
    Entry and Exit.
    Industry Analysis.

    STRATEGIC POSITION AND DYNAMICS.
    Strategic Positioning for Competitive Advantage.
    Sustaining Competitive Advantage.
    The Origins of Competitive Advantage: Innovation, Evolution, and Environment.

    INTERNAL ORGANIZATION.
    Incentives and Agency.
    Strategy and Structure.
    Power and Culture.
    Strategy and the General Manager.
    Glossary.
    Index.
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