This paper provides two illustrations of boundary spanning activities. The first
one is the research program FENIX, described mainly by its basic ideas and logics,
and the second one is a description of a research set-up at Volvo Car Corporation
(VCC), based on the FENIX logic. The authors call the set-ups yellow field. Both
illustrate concrete set-ups of management research, albeit on different levels of
organizing research. The FENIX case describes the in our view some key characteristics
of a research program, enabling the development of innovative management research,
i.e. the prerequisites for the research process. The VCC case shows how these notions
could be translated into operational management research, and, management development.
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