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Yellow Fields

Опубликовано на портале: 25-12-2002
2002
Тематический раздел:
This paper provides two illustrations of boundary spanning activities. The first one is the research program FENIX, described mainly by its basic ideas and logics, and the second one is a description of a research set-up at Volvo Car Corporation (VCC), based on the FENIX logic. The authors call the set-ups yellow field. Both illustrate concrete set-ups of management research, albeit on different levels of organizing research. The FENIX case describes the in our view some key characteristics of a research program, enabling the development of innovative management research, i.e. the prerequisites for the research process. The VCC case shows how these notions could be translated into operational management research, and, management development.

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