Generating Cooperative Behavior Between The Unacquainted: A Case Study Of The Renault/Nissan Alliance Formation Process
Опубликовано на портале: 11-12-2002
2002
Тематический раздел:
How can unacquainted organizations generate cooperative behavior? The researchers
address this question in a case study of the process that leads to a strategic alliance
between French and Japanese auto-makers Renault and Nissan - two organizations with
no prior basis for a core of cooperative behavior to exist. Analyzed in the spirit
of theory development, the case study turns on inter-individual processes and time.
The data lead us to a gift-theoretical interpretation. Building upon the fundamental
anthropological idea of gift / contra-gift (Mauss, 1925/1990) to describe cooperative
behaviors between unacquainted individuals, researchers articulate how different
types of gifts and the pace of reciprocal giving are employed to generate cooperative
behavior over time. Critically for practical relevance and theoretical scope, the
gift-theoretical approach developed does not impose linearity: the generation of
cooperative behavior can be routinized, escalated, or even reversed. To the literature
on cooperation in inter-organizational relationships, researchers offer an interpretative
framework for further theoretical elaboration and empirical testing. To the literature
on strategic alliances, researchers present the groundwork for bringing the "beginning
back in" to the study of how partnerships evolve.
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