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Consumer Behavior: Building Marketing Strategy, Seventh Edition (Поведение потребителей: разработка маркетинговой стратегии)

Опубликовано на портале: 25-11-2003
USA: McGraw-Hill, 1997
Тематический раздел:

PART I Introduction
PART II External Influences
Part II Cases
PART III Internal Influences
Part III Cases
PART IV Consumer Decision Process
Part IV Cases
PART V Organizations as Consumers
Part V Cases
PART VI Consumer Behavior and Marketing Regulation
Part VI Cases
Appendix A Consumer Research Methods
Appendix B Consumer Behavior Audit
Indexes