Understanding Environmental Turbulence: A Dynamic Model
Опубликовано на портале: 11-12-2002
2002
Тематический раздел:
During the last years a debate has raged within the field of Strategic Management
between a rational view (IO, Positioning School, Strategic Planning, Cybernetics)
and a Complex Adaptive Systems (CAS) view (Emergent strategies,complexity theory,
chaos theory) of the field. This paper attempts to shed some light around an issue
which must be clarified for the better development of such debate. Being the CAS
view a response to the new realities of environmental turbulence, it was discussed
which are the behavioral sources of such turbulence in order to clarify if such phenomena
is a qualitatively new reality of business environments, or simply a contingent but
circumstantial feature affecting many industries. For this purpose, the authors introduced
and applied a theoretical model that conceives the strategy of the firm, as a dialectic
process in a situation of conflict.
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