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Marketing, Seventh Edition (Маркетинг)

Опубликовано на портале: 25-11-2003
USA: McGraw-Hill, 2002
Тематический раздел:
MARKETING, 7/e, continues to be the most contemporary, cutting-edge text whose content is presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and its package are designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Наиболее современный учебник, написанный в разговорном стиле, ориентированном на студентов. К учебнику прилагаются дополнительные материалы, облегчающие процесс обучения как для студентов, так и для преподавателей.

Part One Initiating the Marketing Process
Appendix A: Creating an Effective Marketing Plan
Part Two Understanding Buyers and Markets
Part Three Targeting Marketing Opportunities
Part Four Satisfying Marketing Opportunities
Appendix B: Financial Aspects of Marketing
Part Five Managing the Marketing Process
Appendix C Planning a Career in Marketing
Appendix D Alternate Cases
Glossary